WHAT ARE YOU WEARING?
Privacy Policy
Last Updated: October 22, 2026
At What Are You Wearing? (“WAYW,” “we,” “our,” or “us”), we respect your privacy and believe you should understand how your personal information is collected, used, and shared.
This Privacy Policy explains our practices when you visit our website, create an account, purchase fragrances, contact us, or subscribe to our email communications.
We may collect personal information that you provide directly to us, including your name, email address, billing and shipping addresses, telephone number, order details, and information submitted through customer service inquiries.
When you create a customer account, we may also collect information associated with your account, including saved contact details and purchase history.
Our website may automatically collect technical information such as your IP address, browser type, device information, pages visited, and interactions with our website through cookies and analytics tools.
Information We Collect
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We use the information we collect to process and fulfill purchases, arrange shipping, provide order confirmations and updates, respond to inquiries, and support customer accounts.
We may also use information to maintain website security, identify technical issues, understand how visitors use our website, improve the shopping experience, and comply with applicable legal obligations.
We use information for promotional emails when you have subscribed or when otherwise permitted by applicable law.
How We Use Your Information
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Your Privacy Choices and Rights
Policy Updates and Contact Information
Data Security and Retention
Our website is hosted by Squarespace, which provides services supporting our online storefront, customer accounts, and order management.
When you make a purchase on our website, we use Squarespace Payments, a payment solution provided by Squarespace Payments LLC. Payment transactions are processed through Stripe, and certain transaction information may also be shared with fraud prevention service providers. These providers process personal information in accordance with their respective privacy policies.
We also share information as necessary with shipping and fulfillment providers to deliver your order, and with service providers that help us operate our website, communicate with customers, and maintain our business.
We do not disclose customer information to unrelated third parties for their independent marketing purposes without an appropriate legal basis or authorization.
Payments and Third-Party Services
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When you subscribe to After Notes, our email list, we collect your email address and any additional information you voluntarily provide through the signup form.
We use MailerLite to manage subscriptions, deliver newsletters, share fragrance discoveries, announce new arrivals, and communicate promotional offers.
MailerLite may process subscriber information and email engagement data, such as opens and clicks, to help us manage and evaluate our communications.
You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in our marketing messages.
Unsubscribing from promotional emails does not prevent us from sending essential communications related to your purchases, account, or customer service requests.
You may request access to, correction of, or deletion of personal information we maintain about you, subject to applicable laws and legitimate retention requirements.
Depending on where you reside, you may have additional rights regarding the collection, use, disclosure, or processing of your personal information.
You may also update certain information through your customer account, unsubscribe from promotional emails, or adjust available cookie preferences.
To submit a privacy-related request, please contact us using the information provided below. We may need to verify your identity before completing certain requests.
Our website is intended for a general audience and is not directed toward children under the age of 13.
We do not knowingly collect personal information directly from children under 13. If we learn that such information has been collected without appropriate authorization, we will take steps to address it in accordance with applicable law.
We may update this Privacy Policy periodically to reflect changes in our business practices, website functionality, service providers, or legal requirements.
When changes are made, the updated policy will be posted on this page with a revised “Last Updated” date.
If you have questions about this Privacy Policy or wish to submit a privacy-related request, please contact:
What Are You Wearing?
Operated by The Edit Company LLC
Website: whatareyouwearingco.com
Email: hello@whatareyouwearingco.com
Cookies and Website Analytics
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Our website uses cookies and similar technologies to support essential website functions, maintain security, remember certain preferences, and understand how visitors interact with our content.
Squarespace provides website analytics that may collect information about browsing activity, devices, traffic sources, and website interactions.
Depending on our website settings, additional cookies may be used for performance, analytics, or marketing purposes. Where required by applicable law, we will request consent before using nonessential cookies.
You may be able to manage cookies through your browser settings and any cookie preference controls available on our website. Disabling certain cookies may affect website functionality.
We take reasonable steps to safeguard personal information and use service providers that offer security measures appropriate to their services.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.
We retain personal information for as long as reasonably necessary to fulfill orders, maintain customer accounts, provide requested services, meet legal and accounting obligations, resolve disputes, and protect our legitimate business interests.
Retention periods may vary depending on the information involved and applicable legal requirements.